A gel-based hair straightening system, composed of an exclusive and premium system of acids, proteins, and oils, that realigns any hair type, leaving strands with natural movement, intense shine, and extreme softness.
The BEOX Luminous Straightener brush formula is unique and differentiated because its base is gel, allowing for better spreading and greater absorption of the product by the hair. It realigns all hair types, leaving hair extremely smooth and shiny. The formula contains exclusive Glossy Gold, a complex of acids and oils that rebuild and hydrate damaged hair.
Sulfate-free shampoo formulated with coffee extract, essential oils, and proteins, cleanses the hair and keeps it deeply hydrated, shiny, and frizz-free.
Conditioner specially formulated with coffee extract and essential oils keeps hair treated and nourished. Treatment
mask developed with coffee extract and essential oils, promotes instant reconstruction, nourishes and regenerates the hair fiber, leaving hair extremely shiny and hydrated
Keraprime Solution is enriched with the Fiber Protein system – a complex of oils and proteins with exclusive intensive repair technology that replenishes nutrients, aligning the hair fiber in the desired shape, preventing fading and yellowing of the hair. Keraprime Solution is also a single-step product, which facilitates application and provides greater yield. This product is free of Formaldehyde, Carbocysteine, Glyoxylic Acid, and Gluten.
BEOX ROYAL GOLD 24K
Formulated with premium active ingredients and fruit oils found in the Brazilian Amazon, it leaves hair extremely shiny and healthy. The Royal Gold 24k line consists of 5 highly effective products that complement a rich hair treatment.
KERA COFFEE VEGAN
A vegan line completely free of formaldehyde and substances of animal origin. Formulated with natural and organic active ingredients such as Coffee Extract, Essential Oils and Proteins, it works on the hair by completely aligning the fiber and deeply nourishing it. The Keracoffee line is also free of Sulfates and Parabens.
KERAPRIME SOLUTION
It’s the best way to control unruly hair and reduce volume. Its formula is formaldehyde-free, guaranteeing straightening for all hair types, as it’s composed of a blend of amino acids such as lactic acid and lactobionic acid that realign the hair strands, repairing the cuticle and keeping the cortex intact, in addition to preventing breakage and leaving hair extremely shiny.
